Is Your Business Suffering a Death by a Thousand Cuts?
Have you heard about “death by a thousand cuts”? Historically speaking, it’s an ancient form of torture that began in China that lead to a slow, lingering death. I’ll spare you the gory details, but the name “death by a thousand cuts” should tell you all you need to know.
But “death by a thousand cuts” also happens in your business and it can be torture for you and your business too. Every time you settle for less than you really want, you’re inflicting the equivalent of a small cut on your business. And all of those small cuts will lead to a slow and steady decline in your business and to an unhealthy work-life balance.
2 Tips from Cupid to Boost Your Sales and Marketing
Have you ever heard that Sam Cooke song about Cupid? You know:
Cupid draw back your bow
And let your arrow go
Straight to my lover’s heart for me-ee-ee.
OK, maybe I’m showing my age a little with Sam Cooke, but in my eyes Cupid must be the god of marketing, because he does two things really well that we could all do better to add horsepower to our marketing and sales efforts:
7 Steps to Getting More Referrals
We all know that doing a great job is absolutely critical to getting referrals from your customers. But if doing a great job is all you do, you’re probably leaving a lot of referrals on the table! Here’s the problem: your customers are often more than happy to give you referrals when they think of it… but they don’t think of it that often. So the secret to multiplying your referrals is to ask for them!
Here are seven simple tips that will make asking for referrals easy and effective and will help you maximize the number of referrals you get from your happy customers.
How to Use Your Attention to Drive Better Results
Have you ever heard the saying “what gets measured, gets done?” How about “inspect what you expect” or even “what you focus on grows?” What all of these sayings have in common is the idea that whatever you consistently focus your attention on will tend to improve. Whether you want to improve sales, profit, customer satisfaction or some other aspect of your business, the more you focus everyone’s attention on an area needing improvement, the more improvement you will see. There’s employee research starting in the 1920s and continuing till this day that backs this idea up.